Real Estate Technology Coach

Although my main objective is to introduce new technology tools to better help you with your real estate marketing, I am fortunate to be involved in a way variety of products and services that we can all learn lessons from.  Jive Software in Portland Oregon recently stood out and showed that they  know what it takes to build a community around their brand, something you should be doing around your real estate business.

Real Estate Marketing Skills Can Be Learned Everywhere

I recently was fortunate to attend a seminar titled “Building Communities That Will Grow Your Business” hosted by Jive Software.  When I signed up, it sounded interesting, but I didn’t think too much about it.

I received the typical email confirmation that most people would receive when signing up for an event online.  However, within a day or two, I actually received a phone call (it went to voicemail) that was from a REAL PERSON.  If they’re using some kind of autodialer program, it sounded incredible.  It pronounced my name correctly and even had an “um” in there.  So I’m feeling pretty confident in saying it was a real person.

I think it was the day before the event, I received a reminder email and ANOTHER phone call.  At this point I was beginning to think there were maybe 10 people attending.  When I showed up to the event, there were at least 50 people in attendance (I arrived early and sat in the front, so there could have been twice that number for all I know).

The event was great, they didn’t completely preach their products the whole time, but gave great information with great examples.  I would definitely attend another one of their events.

After the event, I received another phone call thanking me for attending.  I missed this phone call again, but getting the voicemails was incredible follow-up.  I was sent the entire slide deck in one email, some basic information regarding their products in another email, and a list of other events they host regularly in another email, all spaced out with very reasonable timing.

I do feel as though they have communicated with me incredibly well, I feel as though I have a personal point of contact if I have questions, I feel as though they are available to help whenever (within reason) I may want.  At this time, their services can’t be used for my employer, but I would gladly recommend them to anyone I talk to.

What Does this Have to do with Real Estate Marketing?

I bought my house over 2 years ago.  No thank you/congratulations card.  No real follow up.  Haven’t heard from my REALTOR since.  During the process, they were a phone guy, while I’m an email guy, so our methods of communications didn’t match.

Jive Software has covered all of their bases by using a variety of communications methods leading up to the event (phone, email and a web site) and has proven to be effective at follow-through by utilizing similar methods without being overwhelming.

I will be recommending Jive as the opportunities present themselves, will your customers say the same about you?

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